Month: December 2025

In the 1950s, physicist Richard Feynman coined the term “Cargo Cult Science.” He was describing a phenomenon where observers followed all the outward rituals, jargon, and ceremonies of scientific investigation, but completely missed the underlying “physics” required to make the experiment actually work. He noted that while the runways were built perfectly, the planes never […]

In 1948, mathematician and physicist Claude Shannon introduced a concept that fundamentally changed how we understand communication: Information Entropy. In simple terms, entropy is the measure of uncertainty, randomness, or “noise” within a message. The higher the noise, the harder it is for the receiver to decode the actual signal. In modern enterprise procurement, we […]